So you’ve created some great landing pages, and you’re starting to get leads. But you notice that some of them are partials, with just the address. What can you do with them?
Here are some ways you can follow up, when you just have an address:
Look Up Their Contact Info
One of the beautiful things about the Internet is that you can find contact information for virtually anyone. Search tax records, do a simple Google search or use the Fetch Social Media profiles tool with Cloud Attract to get their Social media info.
Once you find the name, you can often find phone or email addresses by typing [name of contact] then “email” or “phone”.
You have an address, so mail your prospect something. The postal service is at your disposal as a handy tool for contact. When you do send snail mail, write a quick note mentioning that you have their free home value report and CMA report in there with it.
Don’t forget to leave your contact information for them to get back to you for them to follow up with you. If you don’t hear from them, send them a follow up letter a couple weeks later and let them know that you are there to help.
You already have the address, so you know where they live. Simply tell them you were in the neighborhood for a listing appointment (you, after all, are a very busy agent helping many people sell their homes!) and drop off their home value report with your business card.
If they aren’t home, you can simply leave it at their doorstep or in their mailbox for viewing later.